The availability and use of accurate and timely information are critical to making effective marketing decisions.

Question

Quizplus · Accepted Answer

Accurate and timely information enables marketers to identify and understand target markets, track trends, analyze competitor strategies, evaluate the effectiveness of their own campaigns, and make informed decisions about product development, pricing, promotion, and distribution. Without access to reliable information, marketers are likely to make poor decisions that can harm their businesses.

The Availability and Use of Accurate and Timely Information Are