Returns are often measured by:
A)the level of innovation within the organisation
B)the firm's stock price
C)the number of industries in which the firm participates
D)the number of customers the organisation serves

Question

Quizplus · Accepted Answer

Returns are typically measured by the firm's stock price, as this reflects the value that investors place on the company and its future profitability. While innovation and customer base may affect the stock price, they are not direct measures of returns. The number of industries in which a firm participates is also unlikely to be a direct measure of returns, as different industries may have different levels of profitability and return potential.

Returns Are Often Measured By