To be successful in retailing today,given the slower population growth rate,retailers will grow by:
A) taking away sales from competitors.
B) reducing the number of stores they have.
C) having their industry legislated as a monopoly.
D) accusing their competitors of unfair competition.
E) reducing customer services.

Question

Quizplus · Accepted Answer

With slower population growth rates, the market size may not increase, so retailers will have to find ways to gain market share by taking away sales from their competitors. This can be done through strategic pricing, product differentiation, and marketing efforts.

To Be Successful in Retailing Today,given the Slower Population Growth