Target has recently introduced Archer Farms Market as a separate department in its stores.This is an example of:
A) two different independently owned retailers operating within one retail store.
B) Target allowing a national food manufacturer to set up its operations within Target's store.
C) leveraging of a famous national brand from France to operate in the U.S.
D) a private label branding strategy extended to a department.
E) reintroducing products that have strong name recognition but that have fallen from the retail scene.

Question

Quizplus · Accepted Answer

Archer Farms is a private label brand owned by Target, and the introduction of Archer Farms Market as a separate department within Target stores is an example of a private label branding strategy being extended to a department.

Target Has Recently Introduced Archer Farms Market as a Separate