The wheel of retailing theory is an attempt to explain how retailers have reacted to the demands of consumers in this "wheeling and dealing" competitive economic system.

Question

Quizplus · Accepted Answer

The wheel of retailing theory explains how new types of retailers usually enter the market as low-status, low-margin, low-price operations but over time, upgrade their facilities and products, eventually becoming more conventional retailers with higher costs and prices. It does not specifically address how retailers react to consumer demands in a "wheeling and dealing" competitive economic system.

The Wheel of Retailing Theory Is an Attempt to Explain