The retail accordion theory is vague about the competitive importance of providing wide assortments for various target customer groups.

Question

Quizplus · Accepted Answer

The retail accordion theory primarily focuses on the need for retailers to adjust their assortment breadth and depth based on the stage of the product life cycle and market demand fluctuations. It does not provide specific guidance on the competitive importance of offering a range of products to various customer segments.

The Retail Accordion Theory Is Vague About the Competitive Importance