A simple but powerful truism in retailing is: "The more merchandise customers are exposed to that is presented in an orderly manner:
A) the higher their evaluation of the store."
B) the higher the store's average price per unit."
C) the more they tend to buy."
D) the lower the store's average price per unit."
E) the more crammed the store's appearance will be."

Question

Quizplus · Accepted Answer

The more merchandise customers are exposed to that is presented in an orderly manner, the more they tend to buy. By presenting merchandise in an organized manner, customers are able to see and consider more options, which can lead to increased purchase behavior.

A Simple but Powerful Truism in Retailing Is: "The More