The "psychology of merchandise presentation" refers to the fact that:
A) different merchandising methods can strongly influence buying habits.
B) merchandise presentation teaches consumers how to shop effectively.
C) consumers in a store should be led around like mice through a maze.
D) social factors strongly influence shopping behavior.
E) shoppers can be classified according to psychological tests.

Question

Quizplus · Accepted Answer

The psychology of merchandise presentation refers to the various techniques and strategies used by retailers to influence the buying behavior of customers. These techniques could include product placement, store layout, lighting, music, and even the use of colors. Research has shown that different merchandising methods can strongly influence buying habits, hence the correct answer is A.

The "Psychology of Merchandise Presentation" Refers to the Fact That