Firms that expect their products to be successful:

Question

Quizplus · Accepted Answer

Firms that expect their products to be successful have more of an incentive to advertise because they want to inform potential customers about the benefits and features of their product, and persuade them to choose their product over their competitors. Advertising can help create brand awareness, improve brand image, and increase market share, which can lead to higher profits. Therefore, firms have a strong incentive to advertise when they expect their products to be successful.

Firms That Expect Their Products to Be Successful