A way in which marketers convince people to buy products is to play on their insecurities about whether they meet or maintain (as they age) appearances that conform to gender ideals.This strategy applies to

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The commercialisation of gender ideals refers to the practice of using societal expectations and stereotypes about gender to promote certain products. By playing on individuals' insecurities about their appearance and conformity to gender ideals, marketers can convince them to buy products that promise to help them meet or maintain these standards. This is a common marketing strategy used in many industries, from beauty and fashion to fitness and wellness.

A Way in Which Marketers Convince People to Buy Products