How much can respondents' answers to survey questions change based on simple changes in wording?
A)They won't change much at all; changes in wording have little impact on the data.
B)Answers can change a great deal, even with small changes in wording.
C)The wording would have to change in a major way, but if it did, the answers would change as well.
D)None of the above.

Question

Quizplus · Accepted Answer

Research has shown that even small changes in wording can greatly impact the responses received in a survey. For example, changing "How satisfied are you with our service?" to "In what ways are you dissatisfied with our service?" can elicit very different responses. Therefore, it's crucial to carefully consider the wording of survey questions in order to ensure accurate and reliable data.

How Much Can Respondents' Answers to Survey Questions Change Based