In one well-known study that was conducted during an era of anti-Chinese prejudice (LaPiere, 1934), a researcher drove across the USA with a Chinese couple, stopping at dozens of restaurants, hotels, auto camps, and tourist homes.He was interested in knowing the percentage of establishments that would serve the couple, as well as the percentage of establishments that would SAY that they would serve the couple when contacted later.The results from this research provided some of the first evidence of ____.

Question

Quizplus · Accepted Answer

The results from this study provided evidence of the fact that people's stated attitudes (i.e., saying that they would serve the couple when contacted later) are not always consistent with their actual behaviours (i.e., refusing to serve the Chinese couple when they were present). This phenomenon is now known as the attitude-behaviour gap or the attitude-behaviour inconsistency.

In One Well-Known Study That Was Conducted During an Era