Which of the following are strategies based on a firm's approach to market share growth?
A)Handle, control, hold, or harvest
B)Build, hold, harvest, or divest
C)Handle, expand, low-cost, or divest
D)Build, expand, hold, or divest

Question

Quizplus · Accepted Answer

The four strategies mentioned in option B (build, hold, harvest, divest) are commonly used by firms to approach market share growth. "Build" refers to investing in expanding market share, "hold" refers to maintaining the current market share, "harvest" refers to maximizing short-term profits from a mature market, and "divest" refers to exiting a market with low profitability or growth potential. The other options do not include all four of these common strategies.

Which of the Following Are Strategies Based on a Firm's