Ashanta's boss asks for input about ways the company can improve its current advertising campaign. However, every time an employee offers a suggestion that differs from the plan that the boss has sketched out, the suggestion is ignored completely. In this case, it is likely that the group that is supposed to improve the company's advertising will experience the effects of

Question

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The behavior described is characteristic of groupthink, which occurs when group members prioritize conformity and consensus over critical examination of alternatives. The boss's dismissal of any suggestion that differs from the plan indicates a desire for uniformity and agreement, which stifles creativity and ultimately detracts from the effectiveness of the advertising campaign.

Ashanta's Boss Asks for Input About Ways the Company Can