The process by which a company analyzes a competitor's product to identify desirable improvements in its own is called ________.
A) competitive product analysis
B) benchmarking
C) performance quality analysis
D) quality reliability analysis

Question

Quizplus · Accepted Answer

Competitive product analysis is the specific term used to describe the process of analyzing a competitor's product to identify strengths and weaknesses and find ways to improve one's own product. Benchmarking is a more general term that refers to comparing one's own product or performance to a standard or best practice, which may or may not involve analyzing competitors. Performance quality analysis and quality reliability analysis are both types of quality analysis that focus on evaluating the quality and reliability of a product, but do not necessarily involve analyzing competitors.

The Process by Which a Company Analyzes a Competitor's Product