Positioning is the process of dividing the market into segments that have common buying objectives.

Name: Positioning is the process of dividing the market into segments that have common buying objectives.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Positioning is about creating a distinct image or identity for a product in the minds of the target market, not dividing the market into segments. Segmentation is the process of dividing the market into segments with common characteristics.

Positioning Is the Process of Dividing the Market into Segments