Marketing does not stop with the sale of a product.What happens after the sale is important.This is called ________.
A) postpurchase evaluation
B) prepurchase evaluation
C) rational motives
D) emotional motives

Question

Quizplus · Accepted Answer

Postpurchase evaluation is the process where consumers assess whether they are satisfied or dissatisfied with a product after they have made a purchase. This step is crucial for marketers because positive postpurchase evaluations can lead to repeat purchase and brand loyalty, while negative evaluations can result in consumer complaints and negative word-of-mouth. Therefore, evaluating the customer experience and addressing any issues can help improve customer satisfaction and retain customers. Choices B, C, and D are not relevant to this concept.

Marketing Does Not Stop with the Sale of a Product