What is the name of the zone where factors are important to customers, but performance is below that of competitors?
A) Delivery
B) Urgent action
C) Excess
D) Improve

Question

Quizplus · Accepted Answer

The "Urgent action" zone refers to areas where a company's performance on factors important to customers is below that of its competitors, indicating a need for immediate improvement to meet customer expectations and remain competitive.

What Is the Name of the Zone Where Factors Are