The audience for a Sales Proposal may be more skeptical than readers of an Internal Proposal.

Question

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The audience for a Sales Proposal is likely to be potential customers who are skeptical and cautious about making a purchase. On the other hand, readers of an Internal Proposal are likely to be colleagues or superiors within the same organization who may be more willing to accept the proposal as they are part of the same team with shared goals.

The Audience for a Sales Proposal May Be More Skeptical