Which marketing management philosophy focuses on the question,"What do customers want and need,and how can we benefit society?"
A) Internal orientation
B) External orientation
C) Sales orientation
D) Societal marketing orientation
E) Production orientation

Question

Quizplus · Accepted Answer

The societal marketing concept extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole.

Which Marketing Management Philosophy Focuses on the Question,"What Do Customers