'Consumers prefer taste of a competitor's brand.' This statement is an example of a:
A) true problem.
B) symptom.
C) hypothesis.
D) research objective.

Question

Quizplus · Accepted Answer

The statement represents a symptom, as it indicates an issue or a problem with the taste of the brand being researched, which could lead to further investigation and research to determine why consumers prefer the taste of a competitor's product. A true problem would be a clear and defined issue that needs to be solved, while a hypothesis is an assumption or explanation that needs to be tested, and a research objective is a specific goal or aim of a research study.

'Consumers Prefer Taste of a Competitor's Brand