Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants,12,800 delivery people,and more than 900 tractor trailers formed into a retail delivery powerhouse.Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor the _____ factors within their external environments.

Question

Quizplus · Accepted Answer

Smaller manufacturers can monitor Frito-Lay's activities to understand the competitive factors in the external environment, such as pricing strategies, product innovation, and distribution network. By analyzing Frito-Lay's competitive strategies, smaller manufacturers can make informed decisions regarding their own products and pricing strategies.

Frito-Lay Is Considered the King of the Salty Snack Industry