To enter the Chinese market,Walmart purchased the general merchandise chain Trust-Mart for about $1 billion.Walmart entered the Chinese market through the use of:
A) contract marketing
B) direct investment
C) franchising
D) direct exporting
E) countertrading

Question

Quizplus · Accepted Answer

Active ownership (either a controlling interest or large minority interest)of a foreign company or overseas manufacturing or marketing facilities is an example of direct investment.

To Enter the Chinese Market,Walmart Purchased the General Merchandise Chain