A _____ is a group of people or organizations that has wants and needs that can be satisfied by particular product categories,has the ability to purchase these products,and is willing to exchange resources for the products.
A) firm
B) buyer
C) market
D) consumer
E) target

Question

Quizplus · Accepted Answer

A market refers to a group of people or organizations with similar needs and wants that can be satisfied by specific products. They have the ability to purchase these products, and are willing to exchange resources (such as money) for them. The other options are too specific or too broad to fully encompass the definition of a market.

A _____ Is a Group of People or Organizations That