In the adopter categories,the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are tradition-bound.They tend to have the lowest socioeconomic status,are suspicious of new products,and are alienated from a rapidly advancing society.They are called:
A) generics
B) late majority
C) decliners
D) laggards
E) Luddites
Correct Answer:
Verified
Q97: Roger has lots of nice photos of
Q98: The process by which the adoption of
Q99: Kathy purchased an Amazon Kendle e-book reader
Q100: _ are eager to try new ideas
Q101: Oakley,the manufacturer of protective eyewear for sports
Q103: Which product factor influencing the rate of
Q104: Leon is not very quick to purchase
Q105: Among the late majority group,adoption of a
Q106: All of the following are product characteristics
Q107: A dominant characteristic of the late majority
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents