Vera is designing a promotional strategy for a company that provides premium boarding services for pampered animals.Her promotions should use personal information sources and stress the tangible cues associated with the service.

Question

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Personal information sources (such as word-of-mouth recommendations from satisfied customers) can be effective in promoting services that require a high level of trust, such as pet boarding. Additionally, emphasizing tangible cues (such as luxurious accommodations and personalized care for the animals) can help to differentiate the premium services from standard boarding options.

Vera Is Designing a Promotional Strategy for a Company That