T-Mobile's 4-G advertising campaign,featuring pretty actress Carly Foulkes and her pink sundresses as the "T-Mobile Girl," have become extremely popular.In the ads,Foulkes promotes T-Mobile's products beside a variety of nerdy- or scruffy-looking actors,who the ads associate with other products such as the iPhone.Foulkes touts the many advantages of T-Mobile's 4-G network,such as faster speed,lower cost,and superior coverage,while deriding competitors.For example,in one ad,the image of the actor "playing" the iPhone 4 became garbled because he "stepped out of the wi-fi zone"during a video chat.Naturally,Foulkes' image-as the T-Mobile MyTouch 4G-stayed clear and attractive.
-Refer to The T-Mobile Girl.According to the AIDA model,the first step T-Mobile must achieve with their target market is:

Question

Quizplus · Accepted Answer

The first step in AIDA is to draw customers' attention to the product.

T-Mobile's 4-G Advertising Campaign,featuring Pretty Actress Carly Foulkes and Her