Which of the following statements about contests and sweepstakes is true?
A) Contests depend on luck,and participation is free.
B) Contests are generally effective tools for creating long-term relationships with customers.
C) Sweepstakes are promotions that require participants to exhibit some skill.
D) Sweepstakes usually draw about ten times more participants than contests.
E) Contests and sweepstakes are not useful for creating interest and publicity.

Question

Quizplus · Accepted Answer

Contests require participants to have some skill.Sweepstakes are based on chance.Neither contests nor sweepstakes can be used if the marketer's objective is to create a long-term relationship with its customers,though they may generate short-term interest.

Which of the Following Statements About Contests and Sweepstakes Is