All of the following statements about price are true EXCEPT:
A) Price can relate to anything with perceived value,not just money.
B) Price is that which is given up in an exchange to acquire a product.
C) Price means the same thing to the consumer and the seller.
D) The price paid is based on the satisfaction consumers expect to receive from a product.
E) Customers are interested in obtaining a perceived reasonable price.

Question

Quizplus · Accepted Answer

Price means one thing to the consumer and something else to the seller.To the consumer,it is the cost of something.To the seller,price is revenue,the primary source of profits.

All of the Following Statements About Price Are True EXCEPT