Apple,Inc.has stores,a Web site,and a toll-free phone number where consumers can provide valuable information to the company in developing a CRM system.All these possible areas of the company where consumers can communicate with the business are called:
A) touch points
B) focus areas
C) data mining
D) information search periods
E) experimental points

Question

Quizplus · Accepted Answer

In a CRM system,touch points are all areas of the business where customers have contact with the company and data may be gathered and used to guide and direct the decision making within that business unit.

Apple,IncHas Stores,a Web Site,and a Toll-Free Phone Number Where Consumers