Sales of the Williams-Sonoma $275 horne bread baking increased when Williams-Sonoma introduced a larger and more expensive model.This is an example of which phenomenon?

Question

Quizplus · Accepted Answer

The attraction effect occurs when the introduction of a less attractive option (in this case, the larger and more expensive model) makes the original option (the $275 bread maker) more appealing, leading to increased sales of the original option.

Sales of the Williams-Sonoma $275 Horne Bread Baking Increased When