occurs when product performance falls short of consumers' expectations and seems inferior to rejected alternatives.
A)Post-consumption evaluation
B)Satisfaction
C)Expectancy confmnation
D)Post-purchase paradox
E)Cognitive dissonance

Question

Quizplus · Accepted Answer

Cognitive dissonance occurs when there is a conflict between a consumer's expectations and the actual performance of a product, leading to feelings of regret or doubt about the purchase decision.

Occurs When Product Performance Falls Short of Consumers' Expectations and Seems