A frequent flyer program that rewards customers who regularly fly with an airline, and that has the effect of increasing customer loyalty, is an example of:
A) human capital.
B) relationship capital.
C) structural capital.
D) All of these responses are correct.
E) None of these responses are correct.

Question

Quizplus · Accepted Answer

A frequent flyer program is an example of relationship capital because it fosters a long-term relationship between the customer and the airline, increasing customer loyalty and ultimately benefiting the airline's bottom line. While human capital and structural capital can also play a role in the success of a frequent flyer program, the primary focus is on building and maintaining customer relationships.

A Frequent Flyer Program That Rewards Customers Who Regularly Fly