When Chee-tos conducted research in China to determine which flavours consumers would find appealing, it was an example of which type of research?

Question

Quizplus · Accepted Answer

The research conducted by Chee-tos was aimed at determining which flavors consumers in China would find appealing. This is a type of product research, which focuses on understanding consumer preferences and developing products that meet their needs and wants. Pricing research, promotion research, and distribution research focus on other aspects of the marketing mix, such as determining optimal pricing strategies, developing effective promotional campaigns, and identifying the best distribution channels for products.

When Chee-Tos Conducted Research in China to Determine Which Flavours