When a magazine publisher conducts survey research to segment and select a target market, it is an example of:

Question

Quizplus · Accepted Answer

Conducting a survey to segment and select a target market is an example of descriptive research, as it aims to describe or quantify a phenomenon or group. Exploratory research is used to generate initial insights and ideas, observational research involves observing and recording behavior without intervening, and secondary data research involves analyzing data that has already been collected by someone else.

When a Magazine Publisher Conducts Survey Research to Segment and Select