Brand __________ is a customer's favourable attitude towards a specific brand and, depending on its strength, represents the likelihood of consistent purchase of this brand.
A)loyalty
B)equity
C)awareness
D)personality
E)quality

Question

Quizplus · Accepted Answer

Brand loyalty refers to the customer's dedication and faithfulness to a particular brand. It represents the likelihood of customers continuing to purchase the same brand consistently in the future. When customers are satisfied with a brand's quality, performance, and overall experience, they tend to remain loyal to it. Brand loyalty leads to repeat purchases, positive word-of-mouth marketing, and increased brand equity.

Brand __________ Is a Customer's Favourable Attitude Towards a Specific