Spotlight encourages customers to visit its website and 'like' its Facebook page.It also enlists customers to post feedback, refer articles of interest to other Spotlight customers and offer suggestions for future electronic communication.Spotlight is using a positive marketing strategy for its Facebook page and company website because customer-generated content appears __________ than company-generated content.
A)more authentic
B)more interesting
C)more approving
D)more current
E)more flattering

Question

Quizplus · Accepted Answer

Customer-generated content is typically seen as more genuine and trustworthy as it comes from the perspective of someone who has already experienced the product or service. This is why Spotlight is encouraging its customers to post feedback and refer articles to create authenticity on its Facebook page and website.

Spotlight Encourages Customers to Visit Its Website and 'Like' Its