Any group of people who, as individuals or as organisations, have needs for products in a product class and have the ability, willingness and authority to buy such products is a(n):
A)marketing mix.
B)aggregation.
C)reference group.
D)subculture.
E)market.

Question

Quizplus · Accepted Answer

The definition provided matches the definition of a market, which is a group of people who have a need for a particular product and have the ability, willingness, and authority to purchase it. The other options (marketing mix, aggregation, reference group, and subculture) do not fully capture the concept of a group of people who are potential customers for a specific product.

Any Group of People Who, as Individuals or as Organisations