The process of dividing a total market into market groups containing people with relatively similar product needs is called:
A)segmentation.
B)diversification.
C)target marketing.
D)concentration.
E)customisation.

Question

Quizplus · Accepted Answer

Segmentation is the process of dividing a total market into smaller subgroups of people who have relatively similar product needs. This makes it easier for companies to tailor their marketing efforts to the specific needs and preferences of each segment, increasing the effectiveness of their marketing campaigns.

The Process of Dividing a Total Market into Market Groups