Interior Workroom sells expensive custom-made draperies, bedding and accessories using a single marketing mix.It is therefore most likely using a(n) __________ targeting strategy.
A)concentrated
B)differentiated
C)exclusive
D)focused
E)undifferentiated

Question

Quizplus · Accepted Answer

Interior Workroom is targeting a niche market that is willing to pay for expensive custom-made draperies, bedding, and accessories. This indicates the use of a concentrated targeting strategy, where the company focuses all its efforts on serving a single, specific market segment.

Interior Workroom Sells Expensive Custom-Made Draperies, Bedding and Accessories Using