The three most commonly used psychographic segmentation variables are:
A)personality, perception and learning.
B)personality, perception and behaviour.
C)motives, attitudes and lifestyles.
D)attitudes, personality and perception.
E)personality, motives and lifestyles.

Question

Quizplus · Accepted Answer

Psychographic segmentation typically involves dividing a market based on personality, motives, and lifestyles, as these factors influence consumer behavior and preferences.

The Three Most Commonly Used Psychographic Segmentation Variables Are