Val and Norman are looking at information about how their organisation's products could fit potential customers' needs.This information deals with demographic characteristics, product benefits sought, lifestyles, geographic factors, brand preferences and usage rates.They are most likely looking at:
A)the sales force survey results.
B)the results of sales forecasting.
C)a market trend analysis.
D)a market segmentation discrimination analysis.
E)a market segment profile.

Question

Quizplus · Accepted Answer

Val and Norman are looking at various factors such as demographic characteristics, product benefits sought, lifestyles, geographic factors, brand preferences, and usage rates to determine how their organization's products could fit potential customers' needs. This is the basic definition of a market segment profile, which provides a comprehensive understanding of the needs, preferences, and behaviors of a particular market segment. Therefore, the best choice would be a market segment profile (option E).

Val and Norman Are Looking at Information About How Their