Market segment profiles help determine the most desirable segment or segments in relation to a firm's strengths, weaknesses, objectives and resources.

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Market segment profiles provide valuable information that can be used to identify the most attractive segments for a particular firm based on various factors including its strengths, weaknesses, objectives and available resources. By analyzing customer needs and behaviors within specific segments, firms can develop more targeted marketing strategies and better meet the needs of their customers, ultimately driving increased sales and profitability.

Market Segment Profiles Help Determine the Most Desirable Segment or Segments