Marketers strive to understand consumer behaviour because gaining a better understanding of the factors that affect consumer behaviour means marketers better understand:
A)how consumers will respond to marketing strategies.
B)why consumers always want to purchase the cheapest item.
C)why consumers do not respond to marketing strategies.
D)why companies do not need to create a successful marketing mix.
E)which consumers only purchase green brands.

Question

Quizplus · Accepted Answer

Understanding consumer behaviour allows marketers to tailor their marketing strategies to better appeal to their target audience, which ultimately leads to a higher likelihood of success in achieving marketing objectives.

Marketers Strive to Understand Consumer Behaviour Because Gaining a Better