Within the information search step of the consumer decision-making process, what two primary aspects exist?
A)Personal information and non-personal information
B)Selective retention and selective distortion
C)Internal search and external search
D)Company-produced information and internal information

Question

Quizplus · Accepted Answer

The two primary aspects within the information search step of the consumer decision-making process are internal search and external search. Internal search involves the consumer's memory and past experiences with the product/service, while external search involves gathering information from outside sources such as advertisements, online reviews, and recommendations from friends and family. Personal and non-personal information are not primary aspects of this step, selective retention and selective distortion are not aspects of the information search step but rather cognitive processes, and company-produced information and internal information are not mutually exclusive categories within the information search step.

Within the Information Search Step of the Consumer Decision-Making Process