Most business buying decisions are made by:
A)one person.
B)a team of purchasing agents.
C)a firm's buying centre.
D)inventory control personnel.
E)the sales force.

Question

Quizplus · Accepted Answer

A firm's buying centre is a group of individuals within an organization who collectively make purchasing decisions. This group may include members from different departments such as finance, operations, and marketing. It is rare that one person makes the decision to purchase for an entire organization, and while purchasing agents may be involved, they are usually part of a larger buying centre. Inventory control personnel and the sales force may have some influence on the buying decision, but they are not typically the primary decision-makers.

Most Business Buying Decisions Are Made By