A strategic window is:
A)the right combination of circumstances and timing that permit an organisation to take action to reach a particular target market.
B)what determines the factors that are most important in making a market attractive or strong.
C)customers' requirements or desired benefits.
D)a temporary period of optimum fit between the key requirements of a market and the particular capabilities of a firm competing in that market.
E)the process that seeks information about events and relationships in a company's outside environment.

Question

Quizplus · Accepted Answer

A strategic window refers to a temporary period of opportunity during which a firm has a favorable environment to launch a new product or service, or to gain a competitive advantage by better serving the needs of the market. It occurs when there is an optimum fit between the key requirements of a market and the particular capabilities of a firm competing in that market.

A Strategic Window Is