The focal point of all marketing activities is
A)products.
B)the marketing mix.
C)profits.
D)sales.
E)customers.

Question

Quizplus · Accepted Answer

The focal point of all marketing activities should be the customers. All other aspects such as product, pricing, promotion, and placement should be directed towards meeting the needs and wants of the target customers. Without customers, there would be no sales, profits, or sustainable business. Therefore, customer satisfaction and loyalty should be the ultimate goal of marketing efforts.

The Focal Point of All Marketing Activities Is