A target market:
A)involves a large number of customers.
B)is a specific group of customers on whom a company focuses its marketing efforts.
C)already has several competitors vying for customers' business.
D)is the same thing as a salesperson's prospective client list.
E)is a customer group classified as people with similar demographic characteristics.

Question

Quizplus · Accepted Answer

A target market is a defined group of customers who share similar characteristics, needs, or purchasing behavior that a company focuses its marketing efforts on. It is not necessarily a large group of customers or limited to those with similar demographic characteristics. It may or may not have competitors, and it is not the same thing as a salesperson's prospective client list.

A Target Market