The marketing concept is best defined as:
A)a second definition of marketing.
B)a philosophy stating that an organisation should try to satisfy customers' needs through a coordinated set of activities that allows the organisation to achieve its goals.
C)the performance of business activities that direct the flow of goods and services from producer to customer or user.
D)a philosophy stating that an organisation should attempt to accomplish its goals with no regard for the needs of customers.
E)the inclusion of marketing activities in the activities of an organisation.

Question

Quizplus · Accepted Answer

The marketing concept is a philosophy that revolves around satisfying customers' needs while achieving organizational goals through a coordinated set of activities. It focuses on understanding the customers' needs and wants and providing them with products and services that satisfy them while also achieving the company's goals. This concept is customer-oriented, and its ultimate goal is to create customer satisfaction, which is essential for the success and long-term profitability of a business.

The Marketing Concept Is Best Defined As